AMPLIFY. GROW. SCALE.

WISE GUYS SAAS AFRICA STARTUP ACCELERATOR

Join the Wise Guys SaaS – Africa acceleration program starting February 2022!

Get Funding

Up to €65K investment for up to 12% equity (48K cash + 17K program) with a follow-on possibility

Learn from the best

Benefit from meeting top-notch industry experts: 250+ mentors, 200+ investors, and 500+ alumni

Be challenged

Join our intensive 5-month startup accelerator program power-packed with cutting-edge industry knowledge and expertise

Continue to Grow

Accelerate your growth after the acceleration program with the 1:1 support to boost sales, new market entry, and partnerships

Go From a Founder to a Pan-African Entrepreneur With Our SaaS Startup Accelerator

In 10 years, we kept polishing and perfecting our startup accelerator program to bring you the most cutting-edge SaaS accelerator experience:

Applications Open

Startups can apply online and catch the Wise Guys Africa team for a chat, office hours, and free mentoring at events. Follow our Facebook and LinkedIn pages for updates on upcoming events.

Selection Bootcamps

We have several Selection Bootcamps happening every few weeks within the scouting process and each time the best 10 startups pitch in front of the General Partners and SWG team.
Pre-acceleration program starts

Program Starts

Teams that apply until November and are selected after the first Selection Bootcamps start their journey with an equity-free 8-week long Pre-acceleration program as part of the Wise Guys SaaS – Africa journey.

Progress Day

Teams that have gone through the Pre-acceleration program have a Progress day after which the best teams are invited to continue the program and go through the Guys SaaS – Africa acceleration program.
Acceleration program starts

Setting the Fundamentals

The program begins with clear KPI and goal setting and a work on the team itself.

Customer Discovery

A module on the target market and customers follows to find out where to focus the team’s attention.

Product Alignment and Sales Acceleration

First product sprint of the program to answer the big product-related questions.

Market Engineering

A module on defining the startup’s strengths and characteristics that make it distinctive.

Sales and Marketing

Development of marketing and sales strategies as well as pitch upgrade.

(Product) Build

Implementation time of the knowledge gained and for the growth of the business.

Business Development

Business and sales development combined with the second product sprint.

Startups 12 months road map

A module on the future of the startup’s journey within tech, sales, and business.

Fundraising

Fundraising strategy and broad exposure to Business Angels and VCs.
Post-Program Support

After program care

Continued on-demand help will be provided from the Startup Wise Guys team and mentors, as well as a never-ending journey as a part of the Startup Wise Guys alumni community will follow.

Who is this program for?

This program is mainly for early-stage digital B2B SaaS startups from one of these five countries – Rwanda, Kenya, Uganda, Nigeria, Ghana – with initial traction, solid team, and a focus on one of these areas:

FinTech

AgriTech

EdTech

CleanTech

HealthTech

RetailTech

Important Dates & Program Format

Wise Guys SaaS Africa is an 8 months long acceleration program combining online modules with local and international experts and mentors.

Applications open

October 5, 2021

Pre-accelerator starts

October 25, 2021

Applications closed

January 15, 2022

Acceleration Program Starts

February 2022

Demo Day

June 2022

Start your journey together with Startup Wise Guys

Startup Wise Guys is one of the top investors in early-stage startups in Europe and has already worked with online acceleration programs out of Namibia.

With more than 235 startup investments, including several in African startups behind our back and a solid team of serial entrepreneurs and passionate mentors – we for sure have what it takes to help you accelerate your business growth and scale internationally!

5

notable exits

235

portfolio companies

70M €

raised by portfolio startups

500

founders

Awesome Mentors

We have a deep network of 250+ mentors who are experts in their fields or founders of startups themselves. Here are some of our top SaaS mentors you will get the chance to meet and learn from at Wise Guys SaaS accelerator program.

Athman Ali

CEO of 1000 Alternatives, East Africa focused investor and company builder

Adia Sowho

CMO at MTN Nigeria, Tech Venture Builder and Operator

Chika Nwobi

CEO of Decagon and L5Lab, Company builder and tech investor

Seun Ojo

Product and technical leader

Stoyan Yankov

Productivity and performance

Gleb Maltsev

Pitch Coach

Patrick Collins

Sales coach, CEO at Prospect Labs

Uldis Žeidurs

Product and technology mentor, Geek in Residence at Startup Wise Guys

And 250 more… Take a look

Team

Running an accelerator is a bit like running a sports camp! This is the kick-ass team that will keep you on track with KPIs, give constructive feedback, and make you enjoy a life-changing experience!

Cristobal Alonso

Representing Wise Guys Holding OU. Previously run an African focused marketplace Mobofree (2013/2016)

Petra Wolkenstein

Runs Digital Acceleration platform key2investors and delivers startup programs with African Cooperation Partners (Ghana, Namibia and Kenya)

Franziska Kolk

Built a CleanTech startup in Morocco, established an international sales structure across Sub-Saharan Africa, and advises African startups on entering European markets.

Adia Sowho

Builds, operates, and scales technology ventures. She has successfully designed, built and scaled tech-driven platform companies in emerging markets, delivering +$100M businesses

Chika Nwobi

Nigerian technology entrepreneur, investor, and company builder

Athman Ali

Eastern Africa focused investor and company builder, CEO of impact accelerator 1000 Alternatives

And more… Take a look

Program partners & supporters

Decagon

Startup Africa Roadtrip

EKO Innovation Center

CleanTech Group

Invest Africa

Now Sprint

Alternatives

Stage Co

Untapped

Bring your SaaS startup to the next level

With more than 235 startup investments behind our back and a solid team of serial entrepreneurs and passionate mentors – we for sure have what it takes to help you speed up your business and scale internationally! Hit the button below and become a part of the Startup Wise Guys family.

FAQ

Our programs are meant for B2B startups. We do sometimes work with B2B2C companies, but we do not work with B2C startups.

To be eligible for the full-time acceleration program you need to have:

  • at least a working MVP;
  • at least 2 co-founders/team members;
  • initial customer traction, MRR or revenues;
  • scaling potential across the African continent.

  • After the submission of the application to the Dealum, the Scouting team evaluates the application for eligibility. It can take up to 2 weeks for us to get back to you after we have received your application.
  • If the application fits our criteria we might ask you additional questions and invite you to take part in the pitch day to present the business to SWG General partners and team members.
  • Pitch day is an internal event to evaluate the business idea and meet founders face to face, after the pitches SWG team decides how to proceed with the application. Decisions are: move forward with Due Diligence, offer Wise Guys Pre-accelerator program, reject or stay in touch until later.
  • Due diligence process includes: the Tech call, Managing Director call, Partner/ expert call, and the Deal call.
  • After the startup has successfully gone through the due diligence process they are invited to the Selection Bootcamp.
  • TOP 10-12 teams are selected to participate in the acceleration program.

Investment conditions include a 65K euro (48K cash + 17K program) investment for 12% equity of the company. Further details are provided to the founders.

Throughout the program, there are four main focus areas on which we are working to help you build and grow your startup: Company building, Sales and marketing, Fundraising and Pitching, and Product building.

Work in these areas happens through intensive collaboration with almost 100 mentors at workshops, one-on-one sessions, and sprint weeks, as well as through a dedicated implementation time throughout the program.

A full-time commitment is a requirement to participate in the program. The program is designed to be fully online – and we expect founders to attend in person at least 2/3 of the modules.

We, as an accelerator, run different programs for startups in different stages, therefore we have also split the Wise Guys SaaS – Africa program into two stages to better support startups and their needs according to the stage they are at.

Acceleration part I is an equity-free 8-week long Pre-acceleration program. This is an additional step in the scouting process.

Acceleration part II is a 5-month program and comes with an investment. The main criteria to be eligible for the equity-based program are:
– a working MVP
– at least 2 co-founders
– initial traction. MRR/ revenues.

The Scouting team evaluates each application and decides what program the startup is eligible for. If we see the potential in the project, but it is still a little too early for acceleration part II – we invite the startup for the 8-week online acceleration part I program, where we provide mentoring and support to help startups grow faster.

The program is focused on early-stage B2B startups from Rwanda, Kenya, Uganda, Nigeria, and Ghana.

Yes, you can. However, you will need to establish a company, if selected for the program.

The program will only be held in English.

We provide continued on-demand help. Once you complete the program, you’ll join the most vibrant community of Startup Wise Guys Alumni network, where our teams and mentors will keep routing for your success after the program completion. In addition, our Venture Partners in East- and West Africa will continue supporting you in sales and business development activities.

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You can unsubscribe from our communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Statement.

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