How Is Scorestars Revolutionizing Euroleague Fandom? Heino Enden Joins to Bring Fans Closer to the Game
Scorestars, an Estonian sport-tech startup and part of our Startup Wise Guys portfolio, has just launched an exciting new feature for Euroleague basketball fans. This new release is more than just an app update—it’s a significant milestone in Scorestars’ journey, backed by none other than Estonian basketball legend and former national team head coach, Heino Enden.
After impressive expansions into the Turkish, French, and Lithuanian basketball leagues, and partnerships with FIBA’s Basketball Champions League, Scorestars now brings Europe’s top basketball league, the Euroleague, directly into its app. This update not only enhances gameplay but also connects fans more deeply with their favorite teams and players in real-time.
Marek Kesküll, CEO of Scorestars, highlighted this strategic step, explaining that the partnership with Euroleague and Enden is designed to elevate fan engagement.
We want to give every Euroleague fan a chance to experience the thrill of the game like never before. This update creates more ways for fans to connect with their favorite athletes and teams while also competing with fellow fans.
Basketball legend Henio Endend joins the mission
With Heino Enden joining the Scorestars mission, fans get an insider’s view and direct involvement in the game. Enden, a revered figure in European basketball, brings valuable insights that have shaped Scorestars’ new offerings, making the app experience even more immersive and authentic. Reflecting on the return to their Estonian roots, Heino shared, “After three years, we’re thrilled to bring Euroleague back home to Estonia. Our fans now get a chance to connect with the game at a whole new level.”
About Scorestars
Established in 2020 by founders Samuel V., Marek Kesküll, and Martin Lond, Scorestars serves as an engaging platform tailored for sports enthusiasts.
The company offers a dynamic platform where fans collect digital athlete cards and engage in a fantasy basketball game. Upon joining, users receive cards and can earn more through gameplay, acting as team managers and picking top athletes for their virtual teams. Performance in real games influences leaderboard standings. Prizes range from VIP experiences to PlayStations and iPhones.
Scorestars has grown through relentless innovation and a passion for creating more meaningful fan experiences. Its journey has been impressive—progressing from the Estonian Tehnopol incubator to a top-20 spot on Estonia’s Ajujaht TV competition and our Startup Wise Guys Web3 batch. Today, Scorestars operates throughout Europe, enhancing fan experiences in sports with cutting-edge engagement solutions.
Whether you’re a die-hard Euroleague follower or simply curious about the future of fan engagement in sports, Scorestars’ latest update is worth exploring. This launch shows how dynamic startups are reshaping sports tech, making it more interactive and tailored to fans’ passions. For European basketball enthusiasts, the game just got even better.
