Where funding meets passion

We are a diverse team of tech lovers, mentors, experts, and founders ourselves bound together by our passion to support founders on their entrepreneurial journey.

What makes us special you might ask?

Startup Wise Guys has been at the birth of the European startup accelerator scene, we’ve been investing in startups and accelerating them for more than a decade now. In other words – well, we know our s**t, and we aren’t afraid to do the hard work, which is finding high potential startup founders probably even before they themselves know what they are capable of!

The startups that keep listening to their customers are the ones that succeed. We aim to practice the same – constantly evolving, innovating our programs to fit the fast-paced founder journey and embracing the feedback. Over time we have changed our focus from B2C to B2B, and now to various specialized verticals (more to come). However, we keep the human touch in high value too – be it from on-site sessions during accelerator program to our local gatherings with startups, mentors and investors across various continents. Guess our founders calling us “the accelerator with a heart” has a reason.

Building a company from the ground up is no walk in the park – we know that firsthand. That is why we put the founders first and are rooting for them to make their dreams and companies big. Sounds fun, sounds passionate, sounds crazy, we are in!




Follow-on rate





Our story

Once upon a time (2012), in a land far far away (Tallinn, Estonia) a bunch of successful tech-savvy entrepreneurs decided to get together, show other startups how it was done and empower the next generation of tech founders. 

They knew the potential of visionary founders and wanted to give them a leg up in the industry. From that moment on, The Startup Wise Guys was founded and the team hasn’t looked back.

A lot may have changed since 2012, our team has grown from 3 to +60 and we have expanded across Europe and Africa, but we haven’t lost our true north. We are here to find the true diamonds in the rough… startup founders with the biggest passion and best ideas in their early days. We aim to help them grow, succeed and transform thus also creating a positive ripple effect in their home ecosystems. 

We are now a truly global team and a community of committed investors and mentors who really know their stuff. At The Startup Wise Guys we are united by our passion for the founders and building their success is what makes all of our team excited to get out of bed everyday.

We are on a mission to uplift people, economies and global ecosystems through entrepreneurship.

…And we are only just getting started.

This is our approach


We cannot always predict the outcome, which is why we go in and find out.

Respecting the founder

We believe that only founders know and understand their idea to the core. We provide guidance rather than influence.

Passionately Ambitious

We dream big and want to achieve heights. We look for the same attitude in the founders we work with! Their passion drives our passion.


We value honesty. We remain true to who we are.We don't adjust to expectations or short-term trends, and we don't expect our founders to do so either.


Management Board

The best in the business. Meet the leadership team.

Based in

‎Herty Tammo

Co-Founder & General Partner

Based in

Cristobal Alonso


Based in

Diana Butina

Chief Project Portfolio Officer

Based in

Juan Alonso-Villalobos

Board Member

Based in

‎Dag Ainsoo

General Partner