NeuCurrent Takes Its AI Retention Platform to Paris for the NRF Europe Innovators Showcase
Portfolio company NeuCurrent will be on the floor at NRF Retail’s Big Show Europe in Paris this September, selected by the NRF Innovation Advisory Committee for the Innovators Showcase. In the same stretch, the company expanded into Kazakhstan.
For a B2B software company selling into retail, the Innovators Showcase is one of the few rooms in Europe where the buyers are already in the building.
A curated shortlist, chosen by the industry
The Innovators Showcase is a special exhibit inside NRF Retail’s Big Show Europe, running 15 to 17 September 2026 at Paris Expo Porte de Versailles. It is not an open call. Participants are picked by the NRF Innovation Advisory Committee from technologies that solve real retailer pain points, have demonstrated market fit, and are ready to scale.
Selection comes with more than floor space. Companies in the showcase are featured in an NRF and Forrester research report, take part in curated retailer and media tours, and are promoted across NRF’s own channels in the run-up to the event and beyond.
For NeuCurrent, that means three days of direct access to the retail decision makers it normally has to work hard to reach.
Turning customer data into repeat purchases
NeuCurrent is an AI-driven retention platform built specifically for retailers. It helps them turn customer data into repeat purchases without CRM complexity, combining AI-powered behaviour-triggered journeys, omnichannel engagement, and expert implementation to increase customer retention with minimal operational effort.
From fashion and FMCG to grocery and luxury resale, NeuCurrent empowers brands to connect with their customers more intelligently, through real-time personalisation across email, SMS, WhatsApp and push.
That positioning is what the NRF committee responded to. Retention is where most retailers know they are leaking margin, and where most of them are still running campaigns by hand.
A new market: Kazakhstan
Alongside the Paris news, NeuCurrent is expanding into Kazakhstan with ARZAN ALEM as a new client. As a digital procurement platform connecting retailers and suppliers, ARZAN ALEM is helping modernise retail procurement, while NeuCurrent brings AI-powered marketing communications that increase repeat purchases and customer retention.
It marks another step in NeuCurrent’s international expansion across emerging retail markets, and it follows the same pattern as the rest of the company’s growth: land where retail is digitising fast and the incumbent tooling has not caught up yet.
Why it matters
Participation in the NRF Europe Innovators Showcase is well-deserved recognition for the entire NeuCurrent team. Congratulations, and we are always looking forward to the new achievements.
Kristjan Nork, Associate, Startup Wise Guys
Meet them at NRF Paris
If you are heading to NRF Retail’s Big Show Europe, the NeuCurrent team will be at the Innovators Showcase from 15 to 17 September.
About NeuCurrent
NeuCurrent is an AI-driven retention platform specifically engineered for retailers, helping them turn customer data into repeat purchases through behaviour-triggered journeys, omnichannel engagement and expert implementation. Follow the company on LinkedIn, and connect with CEO and co-founder Bogdan Shkarupa.
