Zerow is Reinventing Luxury Fashion with Circular Innovation
Zerow has successfully secured €400K in pre-seed funding to drive sustainability in luxury fashion through AI-powered circular economy solutions. This milestone investment will fuel Zerow’s expansion into the UK and Northern Europe, strengthening its position as a key player in the future of sustainable fashion and textile waste reduction.
Transforming Luxury Fashion with AI-Driven Circularity
Founded by Gabriele Rorandelli and Alessio Troisi, Zerow is tackling one of fashion’s most pressing issues — waste from excess inventory and unused materials. By combining advanced AI with circular economy principles, Zerow enables luxury brands to:
- Rescue and repurpose deadstock, turning waste into new revenue opportunities
- Upcycle unused fabrics, minimizing environmental impact
- Track inventory sustainably, using AI-powered tools to optimize resource management
With growing regulatory pressure on textile waste and increasing consumer demand for sustainability, luxury brands are searching for innovative solutions that align profitability with circularity. Zerow is leading this transition with a scalable, tech-driven approach.
Strategic Investment Backed by Industry Leaders
This pre-seed funding round saw support from Startup Wise Guys and key ecosystem partners, providing Zerow with the resources to scale its technology and expand its team. The investment validates Zerow’s vision of integrating circular economy practices into the luxury fashion industry while ensuring brands can meet sustainability targets without compromising profitability.
Scaling Circular Fashion Across Europe
With this investment, Zerow is set to expand its operations across the UK and Northern Europe, further solidifying its role in reshaping how luxury fashion brands manage unsold inventory. By blending sustainability with digital innovation, Zerow is building a smarter, more responsible fashion ecosystem—one where waste becomes opportunity.
Shaping the Future of Sustainable Fashion
The demand for circular solutions in fashion is stronger than ever, and Zerow is at the forefront of this shift. This €400K investment represents more than just capital—it’s a commitment to transforming luxury fashion through AI and circularity.
At Startup Wise Guys, we are proud to support Zerow in its mission to redefine sustainability in high-end fashion. As they continue to innovate and expand, we look forward to seeing how Zerow drives lasting change in the industry.
