In the startup world the founders are usually either true culture prophets or they consider company culture the “fluffy, nice to have thing” once you grow big enough and need to hire people. We definitely belong to the first group, but it wasn’t like that always. We have learned the hard way, and we also regularly see amazing startups falling apart just because they have focused so much on building the product, that they have forgotten to build a company. And for that culture is essential!
Funny enough, many people started referring to our distinct company culture, before we had even written it down. Mentors would refer to the “amazing vibe”, investors to “the typical Wise Guys company”, some ecosystem partners to “best networking parties” and startups to “family”, and so forth. On top of that, we hired more than 5 people in a short period of time and realised that the unwritten has to be written down. We see it essential to provide a unified experience for every stakeholder, having so many remote locations, but even more so – strengthening the amazing culture that we actually have and a public promise to keep living it, especially when times get tough and decisions hard!